Download WhatsApp for Business: A Complete Guide
If you are looking for a way to communicate with your customers more effectively, you might want to consider using WhatsApp for Business. WhatsApp for Business is a tool for companies to engage with customers over the platform that has more than 2 billion users around the world. It is built on top of WhatsApp Messenger and includes all the features that you rely on, such as multimedia, free calls, and group chat. There are two ways to use WhatsApp for Business: WhatsApp Business App and WhatsApp Business Platform. The app is for small businesses who personally manage conversations with customers. The platform is for medium to large businesses who communicate with customers at scale through programmatic access. In this article, we will explain what are the differences between WhatsApp and WhatsApp Business, how to download and use both versions of WhatsApp for Business, how much it costs to use them, and answer some frequently asked questions.
WhatsApp vs. WhatsApp Business: What's the Difference?
WhatsApp is the consumer version of the messaging app, whereas WhatsApp Business is specifically designed for businesses. The main difference between WhatsApp and WhatsApp Business is that companies get a verified and more complete business profile so customers can trust who they are chatting with. Another big plus is that it provides very accurate message delivery information. Here are some of the features and benefits that are exclusive to WhatsApp Business:
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Business categories: You can choose a category that best describes your business, such as retail, education, health, finance, etc.
Business hours: You can display your opening hours so customers know when you are available
Business address: You can add your physical location or a link to Google Maps so customers can find you easily
Website link: You can add a link to your website or online store so customers can learn more about your products and services
Catalog: You can showcase your products and services in a digital catalog that customers can browse within the app
Labels: You can organize your chats with different labels, such as new customer, pending payment, order complete, etc.
Greeting messages: You can set up automatic messages that greet new customers or customers who haven't contacted you in a while
Quick replies: You can create shortcuts for frequently sent messages, such as thank you, welcome, sorry, etc.
Away messages: You can set up automatic messages that inform customers when you are offline or busy
Statistics: You can access metrics such as the number of messages sent, delivered, read, and received
As you can see, WhatsApp Business offers many features that can help you communicate with your customers more efficiently and professionally. Now, let's see how to download and use WhatsApp Business App and WhatsApp Business Platform.
WhatsApp Business App
How to Download and Set Up the WhatsApp Business App
The WhatsApp Business App is available for free for Android and iOS devices. You can download it from the Google Play Store or the App Store by searching for "WhatsApp Business" or by following these links:
Once you have downloaded the app, you need to create a business profile. You can use your existing phone number or a new one, but keep in mind that you cannot use the same number for both WhatsApp and WhatsApp Business. Here are the steps to set up your business profile:
Open the app and agree to the terms and conditions.
Verify your phone number with a six-digit code.
Enter your business name and choose a category.
Add your business logo, description, address, website, and email.
Tap Done to finish the setup.
How to Use the WhatsApp Business App
After you have created your business profile, you can start using the WhatsApp Business App to chat with your customers. You can use the app in a similar way as WhatsApp Messenger, but with some additional features that are exclusive to WhatsApp Business. Here are some tips on how to use the WhatsApp Business App:
To add a new contact, tap the green chat icon at the bottom right corner and enter the phone number or scan the QR code of the customer.
To send a message, tap on the contact name and type your message. You can also send multimedia files, voice notes, documents, contacts, and location.
To use quick replies, type "/" and choose from the list of shortcuts that you have created. You can also edit or delete your quick replies by tapping More > Settings > Business tools > Quick replies.
To use labels, tap and hold on a chat and choose a label from the list. You can also create, edit, or delete your labels by tapping More > Settings > Business tools > Labels.
To use greeting messages, tap More > Settings > Business tools > Greeting message and toggle it on. You can also customize the message and choose when to send it.
To use away messages, tap More > Settings > Business tools > Away message and toggle it on. You can also customize the message and choose when to send it.
To use catalog, tap More > Settings > Business tools > Catalog and add your products or services. You can also edit or delete your catalog items by tapping on them.
To view statistics, tap More > Settings > Business tools > Statistics and see the number of messages sent, delivered, read, and received.
By using these features, you can make your communication with your customers more efficient and professional. Now, let's see how to use WhatsApp Business Platform for larger businesses.
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WhatsApp Business Platform
How to Access and Use the WhatsApp Business Platform
The WhatsApp Business Platform is for medium to large businesses who want to communicate with customers at scale through programmatic access. The platform allows you to send and receive messages using the WhatsApp Business API, which is a RESTful web service that can be integrated with your existing systems and tools. To access and use the WhatsApp Business Platform, you need to do the following:
Register for a Meta for Developers account and create a Facebook Business Manager account.
Request access to the WhatsApp Business API through the Facebook Business Manager.
Create a WhatsApp Business Account and verify your phone number.
Set up your business profile and message templates.
Choose a hosting option for your WhatsApp Business API client: on-premise or cloud.
Install and configure your WhatsApp Business API client according to the documentation.
Test your WhatsApp Business API client using the sandbox environment and test phone numbers.
Go live with your WhatsApp Business API client and start sending and receiving messages.
Once you have set up your WhatsApp Business Platform, you can use it to send and receive different types of messages, such as marketing, utility, authentication, and service messages. These messages have different features and pricing depending on the conversation category and the region. Here are some examples of how you can use the WhatsApp Business Platform features:
Marketing messages: You can send promotional or informational messages to customers who have opted in to receive them. For example, you can send a message about a new product launch, a special offer, or a newsletter. You can also use interactive buttons and media to make your messages more engaging.
Utility messages: You can send transactional or operational messages to customers who have requested or agreed to them. For example, you can send a message about an order confirmation, a shipping update, or a payment receipt. You can also use dynamic product lists and media to display your products or services.
Authentication messages: You can send verification or security messages to customers who need to authenticate their accounts or users. For example, you can send a message with a one-time password, a multi-factor authentication code, or an account recovery link. You can also use interactive buttons to simplify the authentication process.
Service messages: You can send support or feedback messages to customers who need help or have questions. For example, you can send a message with a greeting, a quick reply, or an away message. You can also use smart routing to connect customers with live agents when needed.
How to Integrate the WhatsApp Business Platform with Other Tools
One of the advantages of using the WhatsApp Business Platform is that you can integrate it with your existing systems and tools to automate and optimize your communication. For example, you can connect the platform with your CRM, chatbot, or other tools to manage your customer data, generate leads, provide customer service, and more. There are two ways to integrate the WhatsApp Business Platform with other tools: using official partners or using custom integrations. Here are some examples of how you can do that:
Using official partners: You can use one of the official partners of WhatsApp to access and use the WhatsApp Business Platform without having to set up and host your own WhatsApp Business API client. These partners provide ready-made solutions that can help you with various aspects of your communication, such as messaging, automation, analytics, and more. Some of the official partners are Twilio, MessageBird, Infobip, Zendesk, etc.
Using custom integrations: You can use your own tools or third-party tools to integrate with the WhatsApp Business Platform through the WhatsApp Business API. You can use webhooks, APIs, SDKs, or other methods to connect your tools with the platform and exchange data and messages. For example, you can use Dialogflow to create a chatbot that can handle customer queries on WhatsApp, or you can use Zapier to automate workflows between WhatsApp and other apps.
By integrating the WhatsApp Business Platform with other tools, you can enhance your communication capabilities and provide a better customer experience. Now, let's see how much it costs to use WhatsApp for Business.
WhatsApp for Business Pricing
WhatsApp for Business is free to download and use for both small and large businesses. However, there are some costs associated with using the WhatsApp Business Platform for sending messages at scale. The pricing is based on two factors: conversation categories and regions. Here is how it works:
Conversation categories: There are two types of messages that you can send using the WhatsApp Business Platform: session messages and template messages. Session messages are free and can be sent within 24 hours of the last customer interaction. Template messages are paid and can be sent at any time. They are pre-approved messages that follow a specific format and content.
Regions: There are different prices for sending template messages depending on the region where the customer is located. The prices range from $0.0054 to $0.13 per message. You can check the prices for each region here.
To calculate how much it costs to use WhatsApp for Business, you need to consider how many template messages you send per month and where your customers are located. You can also use this calculator to estimate your monthly costs.
Conclusion
WhatsApp for Business is a powerful tool for businesses to communicate with customers over the world's most popular messaging app. It offers two ways to use it: WhatsApp Business App and WhatsApp Business Platform. The app is for small businesses who personally manage conversations with customers. The platform is for medium to large businesses who communicate with customers at scale through programmatic access. Both versions of WhatsApp for Business provide features and benefits that can help you improve your customer service, marketing, sales, and operations. You can download and use WhatsApp for Business for free, but you need to pay for sending template messages using the WhatsApp Business Platform. The pricing is based on conversation categories and regions. You can also integrate WhatsApp for Business with your existing systems and tools to automate and optimize your communication. If you want to learn more about WhatsApp for Business, you can visit their official website or contact their support team.
FAQs
Q: Can I use WhatsApp and WhatsApp Business on the same phone?
A: Yes, you can use both apps on the same phone, but you need to have different phone numbers for each app. You cannot use the same number for both apps.
Q: Can I migrate my chats from WhatsApp to WhatsApp Business?
A: Yes, you can migrate your chats from WhatsApp to WhatsApp Business by following these steps:
1. Back up your chat history on WhatsApp.
2. Download and install WhatsApp Business on your phone.
3. Verify your phone number on WhatsApp Business.
4. Restore your chat history from the backup.
Q: How can I get verified on WhatsApp Business?
A: To get verified on WhatsApp Business, you need to apply for a verified business account through the Facebook Business Manager. You need to provide information about your business, such as your name, address, website, email, etc. You also need to agree to the terms and conditions of WhatsApp Business. Once you submit your application, it will be reviewed by WhatsApp and you will receive a notification about the status of your verification.
Q: How can I delete my WhatsApp Business account?
A: To delete your WhatsApp Business account, you need to do the following:
1. Open the app and tap More > Settings > Account > Delete my account.
2. Enter your phone number and tap Delete my account.
3. Confirm your decision by tapping Delete my account again.
Q: How can I contact WhatsApp Business support?
A: To contact WhatsApp Business support, you can do one of the following:
- Send an email to smb@support.whatsapp.com.
- Fill out this form on their website.
- Chat with them on WhatsApp by adding this number: +1 (415) 523-8886.
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